20 AI Real Estate Prompts Every Realtor Should Be Using to Supercharge Their Business

AI isn’t replacing great real estate agents—but it is replacing inefficient ones. The agents winning right now are using AI to save time, sharpen messaging, follow up better, and stay top of mind without burning out.

Below are 20 practical, copy-and-paste AI prompts every realtor should be using to work faster, communicate better, and close more deals.

1. Listing Description That Actually Converts

Prompt:
"Act as a professional real estate copywriter. Write a compelling and compliant MLS listing description for a [property type] located in [city, state]. Highlight key features, unique selling points, and lifestyle benefits that would emotionally appeal to potential buyers. Keep the tone warm yet professional, the structure skimmable (short paragraphs or bullet points), and avoid exaggerated language or unverified claims. Ensure the description adheres to fair housing regulations and typical MLS standards."

2. Social Media Caption From One Photo

Prompt:
"Act as a social media copywriter for a real estate brand. Write 3 distinct Instagram captions for the provided listing photo:

1. One professional and polished,
   
   
2. One casual and friendly,
   
   
3. One witty and playful.
   
   

Each caption should reflect the property's appeal, align with the respective tone, and include a soft call to action (e.g., 'discover more', 'take a peek', 'learn more in bio'). Keep captions concise, scroll-stopping, and platform-appropriate (within 2200 characters but ideally under 300).”

3. Buyer Consultation Talking Points

Prompt:
"Act as a real estate expert and create a clear, professional buyer consultation outline tailored for clients in [market]. The outline should explain:

1. An overview of the home-buying process step-by-step,
   
   
2. Typical timelines buyers can expect,
   
   
3. Common mistakes to avoid during the process,
   
   
4. Specific ways I provide value as their agent in this market (e.g., negotiation, local insights, vendor connections).
   
   

Make the outline easy to follow, educational but not overwhelming, and suitable for a first-time or move-up buyer. Use clear section headers and bullet points where helpful."

4. Seller Objection Handler (Pricing, Timing, Rates)

Prompt:
"Act as an experienced real estate agent. Help me craft a confident, data-informed, and reassuring response to a seller who is concerned about [insert concern: interest rates, pricing, or waiting to sell]. The message should:

– Acknowledge their concern with empathy,
– Provide relevant market context or recent data,
– Reframe the situation to highlight opportunity,
– End with a reassuring, trust-building close that positions me as a knowledgeable advisor.

Keep the tone professional but human, suitable for email, text, or a conversation."

5. Follow-Up Text for Cold or Stale Leads

Prompt:
"Act as a real estate agent following up with a lead who hasn’t responded in 30 days. Write a short, conversational, and value-driven text message that feels friendly—not pushy. The message should:

– Acknowledge the time gap without pressure,
– Offer a helpful resource, update, or quick market insight,
– Invite a low-commitment reply (e.g., 'Want me to send you a few listings?' or 'Still thinking about buying?').

Keep it under 300 characters and aligned with how real agents naturally text."

6. CMA Explanation Clients Actually Understand

Prompt:
"Act as a real estate professional explaining a Comparative Market Analysis (CMA) to a home seller with no real estate background. Use simple, jargon-free language to explain:

– What a CMA is,
– Why it matters when pricing a home,
– How it's created (briefly),
– How it helps avoid overpricing or underpricing.

Keep the tone friendly, educational, and reassuring—like you're having a casual conversation. Use analogies if helpful, and avoid technical terms unless you explain them clearly."

7. Open House Follow-Up Email

Prompt:
"Act as a real estate agent writing a follow-up email to people who attended an open house. Make the message feel personal, helpful, and low-pressure—not salesy. The email should:

– Thank them genuinely for stopping by,
– Offer a quick recap or highlight of the property,
– Include 2–3 next-step options they can choose from (e.g., schedule a private tour, get pre-approved, see similar homes),
– Invite them to reach out with questions or feedback.

Keep the tone friendly and conversational, and personalize it enough to feel 1:1, even if sent in bulk."

8. Weekly Market Update Content

Prompt:
"Act as a local real estate expert. Summarize the current housing market in [city] for this week in plain, easy-to-understand language. Your summary should include:

– One key stat or data point (e.g., average home price, days on market, inventory),
– One practical takeaway for buyers,
– One practical takeaway for sellers.

Keep it under 150 words, avoid jargon, and make it sound like something you'd post in a newsletter or on social media."

9. Listing Appointment Script

Prompt:
"Act as a top-performing listing agent. Write a confident, professional listing appointment script that positions me as a strategic advisor—not a salesperson. The script should:

– Open with a warm, professional introduction,
– Guide the seller through what to expect during the appointment,
– Frame the home-selling process as a collaborative strategy,
– Emphasize how I bring data, local market knowledge, and negotiation skills to protect their equity and timeline,
– Address pricing and marketing with confidence, not pressure,
– Close with clear next steps and an invitation to partner together.

Keep the tone consultative, knowledgeable, and reassuring—like a trusted advisor leading a plan."

10. Client Review Request

Prompt:
"Act as a real estate agent who just closed a successful transaction. Write a short, friendly, and natural-sounding text message asking a happy client to leave a Google review. The message should:

– Feel appreciative and personal,
– Avoid sounding awkward, scripted, or desperate,
– Include a direct link or mention of where to leave the review,
– Be under 300 characters and text-appropriate in tone."

11. Neighborhood Expert Content

Prompt:
"Act as a local real estate expert and content creator. Write a short, engaging neighborhood spotlight for [area] that brings the community to life. Focus on lifestyle (daily vibe, amenities, local favorites), school quality, and the type of people who would love living there (e.g., families, young professionals, retirees). Avoid focusing on statistics—instead, paint a relatable, lifestyle-driven picture in under 200 words. The tone should be warm, inviting, and informative—ideal for social media or a newsletter."

12. Email Newsletter That People Actually Read

Prompt:
"Act as a real estate professional writing a homeowner-focused newsletter for an audience in Utah. Craft a short, engaging newsletter that includes:

– One local lifestyle or community highlight (e.g., a seasonal event, hidden gem, or business spotlight),
– One relevant and easy-to-understand Utah market insight (e.g., pricing trend, inventory update, or interest rate shift),
– A soft, helpful call to action (e.g., explore home value, connect for questions, or browse listings).

Keep the tone warm, informative, and value-driven—ideal for email or blog format. Keep it under 300 words."

13. Expired Listing Outreach

Prompt:
"Act as a real estate agent reaching out to a homeowner with an expired listing. Write a respectful, professional message that offers a fresh approach to getting their home sold—without criticizing their previous agent. The message should:

– Acknowledge their likely frustration with empathy,
– Offer a new perspective or strategy (briefly),
– Position me as a resource, not a salesperson,
– Include a soft call to action (e.g., 'happy to share some ideas if you're open to it').

Keep the tone conversational, respectful, and under 150 words—ideal for email or handwritten note."

14. Buyer Showing Follow-Up

Prompt:
"Act as a real estate agent following up with buyers after a home showing. Write a short, friendly text message that:

– Thanks them for their time,
– Invites their thoughts or initial impressions,
– Helps them clarify next steps (e.g., revisit, compare with other homes, ask questions),
– Keeps the tone light, supportive, and pressure-free.

Keep it under 250 characters, and make it feel like a natural, thoughtful follow-up—not a sales pitch."

15. Video Script for Reels or Shorts

Prompt:
“Write a 30-second talking-head video script explaining [topic] in a confident but approachable tone.”

16. Time-Blocking & Weekly Planning

Prompt:
"Act as a real estate expert creating a 30-second talking-head video script to explain [topic] in a confident yet approachable tone. The script should:

– Open with a hook that grabs attention,
– Clearly explain the concept or insight in plain language,
– Wrap up with a simple takeaway or soft call to action (e.g., 'Let me know if you have questions' or 'Follow for more tips').

Make it sound natural for spoken delivery—conversational, clear, and under 100 words."

17. Email Response Rewrite

Prompt:
"Act as a professional copywriter. Rewrite the following email to sound more confident, clear, and polished, while maintaining a warm and approachable tone. The revised version should improve structure, eliminate filler or hesitation, and enhance readability—ideal for a real estate professional communicating with clients or leads. Here’s the original email: [paste email]"

18. FSBO Conversation Starter

Prompt:
"Act as a real estate agent reaching out to a For Sale By Owner (FSBO) in a respectful, low-pressure way. Write a short conversation opener (text, call, or in-person) that:

– Focuses on being helpful, not salesy,
– Acknowledges their choice to sell on their own,
– Offers value or a resource without pushing for a listing,
– Keeps the tone warm, conversational, and under 50 words."

19. Buyer Education Content

Prompt:
"Act as a real estate professional or mortgage expert explaining interest rates to a first-time homebuyer. In plain, simple language, explain how changes in interest rates affect monthly mortgage payments. Use easy-to-follow examples (e.g., ‘Here’s what a $400,000 loan looks like at 6% vs. 7%’) and avoid jargon. Keep the tone friendly, educational, and under 200 words—ideal for a quick email, social post, or conversation."

20. Personal Brand Positioning

Prompt:
"Act as a personal branding expert for real estate professionals. Help me define my unique value proposition as an agent in [market]. Ask thoughtful questions to uncover what sets me apart (e.g., experience, local knowledge, specialties, client approach), then use that to write a short, compelling agent bio (under 100 words) that sounds confident, approachable, and authentic—ideal for my website, social media, or email signature."

Final Thought

The agents who win long-term aren’t doing more—they’re doing things smarter. AI doesn’t replace relationships, trust, or expertise. It simply removes friction so you can spend more time where it matters: clients, deals, and growth.

If you’re not using AI yet, this list is your starting point.